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75% Of Apple’s App Store Is Ignored by Consumers
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. Published on September 15th, 2012. Written by Anthony West.
Apple sort of pioneered the app and the companies influence has been so great that an entire industry has spawned out of it. But of the 676,252 apps in Apple’s App store, only about 25% are actually seeing any active downloads.
The rest according to Adeven, a mobile analytics firm, doesn’t get downloaded at all. Adeven estimates that over 400,000 apps in the store have never been downloaded. This startling statistic is enough to make any budding app developer give up; the success of apps like Angry Birds and Temple Run has obviously cast an illusion that success is easy on the Apple platform.
The truth is with so many apps available, it’s hard for developers to gain any sort of traction unless the app has some solid marketing behind it. This partly why new mobile applications come with major VC funding these days—visibility is hard work. Development costs are perhaps only 25% of the stuff that makes an app successful.
Adeven CEO Christian Henschel says that the way in which Apple (and Google Play) designs their apps store is also part of the problem. He points to the lack of a proper search mechanism to dig into the heart of the app store. While this notion may be true, the fact of the matter is the more choice, the harder it is for developers to gain visibility. No amount of sophisticating with search is going to make a consumer wade through 676,252 applications. A few will always go unnoticed.
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