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Olympic Videos Were Streamed 231 Million Times On YouTube
Facebook wasn’t the only social platform that saw massive spike in engagement. According to Youtube things got pretty hot on there too with over 231 million streams over the course of the games.
From Usain Bolt’s sprinting dominance to Michael Phelps’ record breaking medal haul, Youtubers tuned in and they watched. The stats are very extensive and telling. Aside from the 231 million streams which came from viewers in the US and 64 other countries, the video sharing platform had massive improvements in the live video experience.
By all accounts, live video saw a x7 improvement in quality and at peak, Youtube was delivering over 500,000 simultaneous live streams. Even the behind the scenes footage provided by the US Olympic Committee YouTube Channel racked up views—6.75 million views to be exact.
The games may be over, but Youtube like so other media platforms are still counting the cash from the exposure. No doubt billions would have been made from the relentless advertising pitched during the games and given the fact people are still reliving moments, a few dollars are still being earned right now.
In another 4 years the games will be on again, and by then, social media and Youtube will have even larger audiences. The stats will be even more spectacular come 2016.
Did you enjoy the London Olympics? Watch this light-hearted video about the 2012 games and share your thoughts in the comments below: