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Olympic Athletes Received 12.2 Million Likes On Facebook
The London Olympics was the most successful for US broadcasters in the history of the games but it wasn’t just TV networks that saw a huge lift in numbers. Social media also saw a massive spike in engagement and leading the charge is none other than the world’s largest social networking site, Facebook.
According to data released by Facebook, the platform received over 116 million Olympic-related posts and comments and athletes saw massive spikes in engagement with their properties. A whopping 12.2 million likes were racked up on athlete pages. Users were so enthralled by their favorite athletes that even Michael Phelps’ nickname made its way onto the charts.
According to one set of data: “On July 31, the day Michael Phelps became the most-decorated Olympian, we saw an increase of more than 1200% in the volume of mentions containing his nickname, “Baltimore bullet.” Female fans led this charge, with a 2700% increase in mentions of the nickname – though men helped the cause with a 925% increase. And, perhaps not surprising, Phelps’ home-state Maryland showed pride in their medal-studded “Baltimore bullet,” with the largest increase across states all the states, at 2800%.”
Thanks to the Olympics Usain Bolt added another 1 million likes to his fan page, bring his total likes to a whopping 8 million. Even athletes like Jessica Ennis who were languishing at the bottom of the likes barrel got enough engagement to make her page something worth discussing. Before the games she had just 108.7K likes; after the game that figure now stands at 801,000+ likes.
The London Games were spectacular are the numbers prove it. Let’s see what 2016 has to offer.