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Facebook Genealogy App Raises $1.8 Million In Funding

Sites include , . Published on August 26th, 2012. Written by Anthony West.

Digging deep into your ancestral roots can sometimes be a tad unnerving; especially when the things you find are a bit hard to swallow. But what if the process of digging was actually a game?

This is the answer that Funium has presented to the staid process of genealogical digging and the start-up has backers on board. Funium is largely a games developer which focuses on the Facebook platform but it recently unveiled a new gaming app called Family Village. The app functions as a game within which users can build homes and businesses in a virtual environment. Users can emigrate, immigrate and assign jobs to their ancestors.

So far Funium has raised $1.8 million towards establishing the game on the Facebook platform and backers such as Family Odyssey believe that it will work in the long term. This confidence in the Family Village game is based on the fact that Funium has at its disposal a large database of historical records, including censuses, high school yearbook photos and a large collection of old newspaper clippings.

Funium president and CEO Jeff Wells, believes that Family Village “takes family history and makes it fun.” Only time and users will determine how fun the app is. The long term goal is to integrate Family Village with other bona fide ancestry platforms like ancestry.com.

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