92% Of Digg Users Wouldn’t Use The Site Anymore

Sites include Digg.com . Published on August 13th, 2012. Written by Anthony West.

By now you should have caught wind of the fact that Digg is no longer the place to be for social news. The site has undergone so many changes (including a sale) that users are no apathetic towards it.

The company that acquired Digg (Betaworks) also owns link shortening service Bit.ly and in an effort to rejuvenate Digg they too to the survey-highway to grill users of the once popular platform. What they found was less than exciting and demonstrates the challenges that they will have in making Digg relevant again.

In all 3,754 people participated in the survey and 92% of them said they would not be using the site anymore, nor would they recommend it to their friends. The findings are shocking to say the least but the team at Betaworks wanted to be transparent and honest about the process of rebuilding.

The challenge was summed up rather succinctly by one of Betaworks’ spokesmen: “This level of dissatisfaction does not call for incremental improvement. The problem we are trying to solve with v1 – how can we deliver the best of what the Internet is talking about right now? – calls for something else.”

That ‘something else’ will be unveiled because the plan is to give Digg a complete re-design. Fresh, new, hip and with-the-times. Let’s just hope that Betaworks can convince the 92% of Digg users who are now just plain fed up.