Facebook Hits 955 Million Monthly Active Users

Sites include Facebook.com . Published on August 12th, 2012. Written by Anthony West.

Alright, so it looks like we all overreacted to the Facebook IPO fiasco the other day; at least that’s the impression one gets when you look at the latest data coming out of the company.

Three months after the fiasco, Facebook is reporting not-so-bad numbers both in terms of earnings and overall user engagement. According to the earnings report, the site saw 955 million monthly active users in June—a 55 million jump from the 900 million MAUs that were recorded in April.

Mobile engagement is also up with that metric reaching 543 million in June. Quarterly growth across MAUs was 29%, while growth among DAUs was 32%. Mobile MAU’s grew by a staggering 67%.

Of course these numbers don’t mean a thing if no money is being made and in that arena Facebook doesn’t seem to be doing too badly. Although specific numbers weren’t officially released, industry insiders have pointed to the general uptake of Facebook advertising by businesses. This has happened despite a 23% increase in cost per clicks across Facebook’s biggest advertising markets.

Increase CPCs and heavy advertiser activity can mean only one thing, strong earnings. No doubt the market will respond positively to these figures once they are officially announced. In the end, it looks like Zuckerberg gets to have a decent IPO-honeymoon. Who could have seen that coming?