87% Of The World’s Population Have Mobile Phones
The mobile phone is perhaps the single biggest evidence of the reach of technology in a global sense. When most people in some of the poorest parts of the world don’t own a PC; most will almost certainly own a mobile phone.
A recent study conducted by Compuware.com found that there are over 6 billion mobile phone subscriptions at the end of 2011. This puts the total number of mobile phone ownership to just over 87% of the world’s population. While many use their mobile phones for the fundamentals (texting, voice calls etc.) a growing number of the global population is using their mobile phone for web browsing. Compuware tips this number at 22% presently.
Of course this massive pool of mobile phone ownership has sparked a revolution in mobile applications development. As at the end of 2011, there were 30 billion app downloads. The average smartphone user in the US has over 22 apps installed.
Today’s mobile phone is more akin to computers and naturally the problems associated with PC use have crept into the daily lives of mobile phone users. Most are now complaining of poor load times and constant crashing of their apps. 71% of mobile phone owners surveyed expect as matter of course, very fast load times. Apps that don’t conform to this expectation are either deleted are not used as often.
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