Loggly Raises $5.7 Million In Funding

Sites include loggly.com . Published on August 3rd, 2012. Written by Anthony West.

Logging applications can be quite a chore and a massive time-hog when you are running a large company like Intuit or Airbnb. This is why a lot of these types of companies rely on Loggly, a start-up that helps with the process of application logs and tracking.

Loggly was founded by former techs at the search engine Splunk and so far they’ve managed to do such a good job that VCs have decided to pour on the funding. The start-up recently raised $5.7 million and founding CEO Kord Campbell has given up the reigns to a more experienced CEO in the form of Charlie Oppenheimer (former CEO of Digital Fountain and Aptiva).

The reshuffling at the top is designed it seems to add more depth to the running of the company which has been growing and taking on bigger clients. According to Oppenheimer, Loggly now serves over 2,500 customers and the aim is to deliver service in a fun and engaging way, whilst still maintaining the seriousness of data that big companies like Intuit pay for.

Commenting on the beaver mascot which acts as the front piece for Loggly, Oppenheimer made it clear that ‘fun’ is not leaving the ethos of the company: “How many cloud-based companies have you seen with blue-and-white websites? It’s so rare that you can get that kind of fun, emotional connection with your customers, and if you’ve got it, you’ve got to develop it, nurture it. We ain’t going blue-and-white.”

From that it seems, the beaver and log is here to stay.