AppHero Raises $1.8 Million In Funding
Competition among application developers is fierce and everyone wants to get the most number of users. Enter AppHero, an application recommendation engine that currently uses Facebook as its host. AppHero works by mining data of Facebook users; figuring out what you like or don’t like, and then funneling you off to popular apps on the iPhone and iPad.
The concept has found favor with investors who recently gave AppHero $1.8 million to help with growth and marketing. Contributors included MERS Ventures, Golden Venture Partners and ENIAC Ventures.
Since launch back in 2011, AppHero has garnered a bit of support among developers and consumers don’t seem to mind the company either. CEO and Founder Jordan Satok, believes that it’s high time someone cut through the noise on behalf of the consumer: “Consumers have been paralyzed by the sheer volume of apps, and often miss out on the ones that are truly best for them. We have focused on building an innovative recommendation platform with a simple user experience to match users with apps they will love.”
Given the sheer volume of apps that are on the market these days its hard to see AppHero not being successful in its business model. I am just not sure if there’s enough barriers to entry to keep competitors at bay.
Is a comparison and recommendation engine for apps a good thing? Share your thoughts below.