Pew Research Center's Internet & American Life Project.
55% Of Americans Surf The Web On Their Mobile Device
The ubiquity of smartphones across the US has spawned a new generation of web browsers (actual people not the software) and a new study by Pew Research revealed the scale of this new found way of interacting with the web.
According to the study, 55% of Americans now use their smartphones to browse the web. This new figure is a 24% jump on the figures recorded back in 2009, although back then the 88% smartphone ownership didn’t exist. The findings prove one thing: mobile isn’t going away and is fast becoming the connecting medium for all things internet.
Many smartphone users in America now rely on their phones to do everything from finding a restaurant that serves good food, to finding a date for that meal. Of the 55% that admitted using their phones to browse the internet, 31% said that they used their mobiles more than any other device to do so. In other words, the mobile phone for many Americans is replacing the Desktop, Laptop and even the new generation tablets.
The shift, of course, can be attributed to many things but chief among them is convenience. Smartphones and indeed the phone is embedded into the daily, moving lives of most people. Now when you are 20 miles from home you can do all the things you do when at home with your computer—all on your phone.