Klout Delivered 700,000 Perks To Date

Sites include klout.com . Published on July 7th, 2012. Written by Anthony West.

Many in the tech sector have criticized Klout for the model upon which it operates and many have even gone as far as to predict its demise. But Klout is bucking all the trends and predictions. The company released what it called Klout Perks, a service that allows businesses to offer goods and services to users of the platform with credible Klout scores.

To date Klout has delivered over 700,000 of these perks and according to the company, momentum is gathering behind the system. So far more than 300 brands have participated including Disney, Microsoft, HBO and American Express. The perks themselves seem to have been quite valuable because the average rating for each has been 4 out of 5 stars.

Many are still not convinced though and claim that even though Klout users might be getting stuff for free, it still doesn’t show that the platform itself is good for raising brand awareness. The argument there is that people will gladly take stuff from companies but it doesn’t necessarily mean they will spread the word about it unless there is an expressed incentive (think more free stuff).

Klout is continuing with its Klout Perks program nonetheless, and the hope is that more brands will launch campaigns. The platform itself is undergoing a few changes that will enhance user experience and give brands greater targeting options,