77% Of Web Users Prefer Social Login

Sites include Facebook.com , Google.com . Published on July 4th, 2012. Written by Anthony West.

These days there are so many websites competing for our attention that the easiest way to interact with most, if not all is to login via some sort of dedicated platform. That dedicated as far as social media is concerned is ‘social login’ and according to a new study, 77% of web users prefer to interact with most of their online accounts via this method.

Facebook is perhaps the best example of how social login works and although the social networking giant has a foothold on preference among most social web users, Google+ is fast becoming the login tool of choice. According to the study conducted by Janrain.com, Google+ is more popular as social login tool over both Yahoo and Windows Live. Facebook has a 45% popularity rating followed by Google+ with a 31% rating. Yahoo and Windows Live came in at 9% and 3% respectively.

Of course social login is much more than a convenient tool for online web users. It has become the quickest way for smaller social outfits to grow their user and tap into the much larger engagement pool. Pinterest for instance has a dedicated social login which piggy backs off Facebook. Users can share their pins all from within the comforts and familiarity of their Facebook account.

Social login is perhaps the future of online interactivity and so we can expect these numbers of the top players to increase as time goes on.