ividence, an acquisition email ad exchange, uses behavitargeting technology to match offers to records, improving revenue & ROI for all.
Ividence Gets $4 Million In Funding
So much is done on the internet nowadays. The internet is a vast, great place with endless opportunities for business people around the country as well as the world. People are able to advertise so conveniently, easily, cost efficiently, etc on the internet. This advertising brings in more potential customers and revenue. One such advertising company is Ividence, which is an e-mail advertising company.
Ividence is a e-mail advertising technology company that is based in the city of Paris, France. They have recently announced that they have received $4 million in funding for the company. They were established 4 years ago in 2008 as a “stand alone e-mail ad exchange”. It connects advertisers and list owners together with a platform that runs better email ads through the use of behavioral targeting.
Here is some more info about Ividence, and just what exactly it does:
“Ad exchanges have long existed for display and search ads, but this is indeed the first platform of its kind we’ve seen for email advertising (which is apparently not that different from owning a dog).
Already, ividence says it monetizes more than 50 million email addresses in France and in the United States.
With the fresh capital, the company hope to make waves in the United States – it current employs 11 people in offices in New York and San Francisco but aims to expand its presence stateside significantly.
Ividence was co-founded by former Viadeo COO Eric Didier and SantéVet founder Eric Prigent.”
It will be interesting to see what the funding goes on to do for the Ividence company and how they will continue to grow.
They were able to raise $4 million in funding in just 4 years, so hopefully it is put to good use in order to continue the company’s success!