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Apple Hits 66 Million Mac Users

Sites include . Published on July 2nd, 2012. Written by Anthony West.

People who use Apple products have long considered themselves to be a part of uber-cool minority—and in-crowd that only the people that truly ‘get it’ can become a part of. But that reality has changed a lot in the last few years and many would say Apple is now becoming a mainstream brand.

One needs look no further than with the distribution of Mac users. According to a recent announcement from Apple, there are now over 66 million people who use some variation of its flagship Mac computer. 5 years ago there was only about a third of that number so to say that more and more people are ‘buying’ into the Apple culture is an understatement.

Dedicated and loyal users will also get a treat in the coming weeks. The latest incarnation of the operating system that powers Macs is coming out. Dubbed ‘Mountain Lion’ the latest version of OS X will cost just $20 for an upgrade. Apple is also boastful that around 40% of its user base now use the latest version of OS X, an achievement that took Windows 7 22 months to achieve with its base (Apple did it in 9 months of its update OS X launch).

All in all Apple seems to be getting bigger and bigger by the day. And this is despite still retaining a pricing structure that keeps its products out of reach of most Windows users.

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