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Dhingana Hits 10 Million Monthly Users

Sites include . Published on July 1st, 2012. Written by Daniel Renfro.

Music. Everyone has a favorite song, genre, artist, radio station, etc and music allows people of all ages, genders, and races an outlet to relax and enjoy. People are exposed to music everywhere; on the radio, in the car, at work, on TV, on the internet, in stores, and the list goes on and on. Music is popular all over the country and around the world in various forms, genres, and artists. Americans have a wide range of taste from country to rock, hip hop and jazz, etc. iTunes is used by millions to explore, discover, and download new music.

The variety of music out there is astounding and this recent example of just how much people love music, despite their background or race or place in the world, is shown through the music site Dhingana which is an Indian music site for Hindi music. Recently the site announced they have hit 10 million monthly users. This makes them the largest streaming music site for their Asian country.

Other impressive stats revealed today include:

  • Dhingana is now adding more than 200,000 new users per month.
  • More than 60 percent of its traffic is coming from India and, in total, it is serving close to 100 million minutes of music every month.
  • The company is seeing 10,000 downloads of its mobile apps per day, with 4.5 million of its monthly active visitors coming from the apps.”

Like many other sites and successful companies, Facebook has been one of the major reasons for the recent success that Dhingana has experienced.

It will be interesting to see who will challenge Dhingana’s success and if a new leader will take over in India since they are in a revolution and transition period as far as music and the internet goes. Congrats are in order in the meantime for Dhingana!

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