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81% of LinkedIn Users Belong To At Least 1 Group
LinkedIn is coming off a recent hacking but that hasn’t dented the appetite of its users. A new survey from Lab42 has dug into the numbers and revealed some pretty revealing statistics about the users on the world’s largest professional social network.
Among the highlights of the study is the fact that 81% of LinkedIn users belong to at least one group; proving of course that networking is indeed the sole reason most people join the site. LinkedIn has a lot of power users (top level executives and the like) so it comes as no surprise that 39% of users pay for a premium LinkedIn account, with 26% of these ‘power’ users going for $20 a month package.
Engagement was also found to be very good among Linkedin users. 35% of users log in daily while little over 32% of users log into their account at least few times per week. At the far end of the engagement scale only 6% of users use the site less than once a month; this makes LinkedIn one of the most engagement-heavy social media sites out there at the moment.
Most users update their profiles regularly (42%) and a staggering 82% of users said they were aware of LinkedIn ads. Clearly from that last stat LinkedIn users are not put off by advertisements and overall engagement hasn’t suffered.
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