Facebook Engagement Declines For 34% Of Users

Sites include Facebook.com . Published on June 21st, 2012. Written by Anthony West.

Things are getting from bad to worse for social networking giant Facebook. At least that is how it would look based on the latest engagement survey conducted by Reuters and Ipsos.

The pair questioned 1,032 American users and 34% of them said that they are les engaged by Facebook now, than they were 6 months ago. The majority of these respondents said they spend less and less time on Facebook. This of course is bad news because Facebook relies heavily on its US users to generate the eyeballs for advertisers. Last check revealed that the typical US user is worth around $9 to Facebook. Contrast that to the average European user who is worth just over $4 and you can see why investors may not like these latest survey results.

There could also be further engagement fallout to come since Facebook has been taking a battering in the news and blogosphere. Users may interpret this is a cue to slow their use of the site. And in a world where perception is everything, Facebook could find itself in dire straits. Think MySpace dire straits. 44% of those questioned said they looked at Facebook ‘differently’ since the IPO mega-flop.

Zuckerberg and his team needs to start winning hearts and minds if they are to rescue this ship.

What do you think, is Facebook about to sink to the bottom of the Atlantic? Share your thoughts with us below.