Groupon Acquires Breadcrumb For Over $10 Million

Sites include Breadcrumbpos.com , Groupon.com . Published on June 15th, 2012. Written by Anthony West.

Groupon is in the news again, but this time it’s for something positive—an acquisition no less. The company announced via a blog post that it had acquired Breadcrumb, a Point of Sale App for a whopping $10 million.

The App, which works on the iPad, allows users to make payments via a peripheral device which is attached to the side of the iPad. Breadcrumb works much the same as the Square mobile payments device plugin and it is expected that Groupon will make it easier for merchants in its network to handle the redemption of Coupons etc.

Aside from deployment of the new App across Groupon’s network, the Breadcrumb team looks set to play a big part in the Groupon machine. Hints of this were dropped in a snippet from the blog post: “We are excited to announce that Groupon has acquired Breadcrumb! The team behind Breadcrumb shares our passion to build affordable and intuitive products that make it easier for local merchants to manage their business. We’re thrilled to welcome founder Seth Harris and his team to the Groupon family.”

The deal looks to be a major success for the founders of Breadcrumb who only launched the App last year. The only thing we know for sure is that the company has less than 10 employees and actual usage numbers across iPad owners is not yet concrete. Groupon obviously is privy to these numbers and so the $10 million purchase is sound. One can only hope.

Watch the video below to learn more about how Breadcrumb works: