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Google Ads Are Clicked 10 Times More Often Than Those On Facebook

Sites include , . Published on June 3rd, 2012. Written by Anthony West.

Surprise, surprise—Google ads get clicked on more time than those on Facebook—at least 10 times more.

AdWords provider, Wordstream took a look into  how both platforms match up in terms of advertising ROI and it looks like Google trumps Facebook hands down. So ineffective has been Facebook ads that General Motors plans to pull its entire $10 million ad budget from Facebook completely.

So what is really going on here? Google as everyone knows is built on advertising and has made that its platform for a long time. Google administers 180 billion ad impressions a month through its vast network of sites. YouTube, AdWords, Gmail and the huge publisher contingent under AdSense are able to reach millions of consumers.

But it’s not just reach that gives Google the edge. Google uses its search engine mostly to capture eyeballs and sell advertising. A searcher for information is a better prospect that someone hanging out on a social network. This is largely why advertising rates rose on Facebook in 2011 but click-through rates fell 8%. It’s no coincidence.

Facebook knew all along that in order to justify going public it needed to start making lots of money. This of course means more ads and Facebook users aren’t stupid. In the end they were always going to opt out of clicking ads.

Do you think Facebook is bombarding users with too many ads? Let us know below.

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1 Responses »

  1. thanks so much for mentioning my study. (i am the study author). would it be possible to add a link to the original source where it is mentioned? ( the original study is published here: http://www.wordstream.com/articles/facebook-vs-google-display-network ) thanks for considering!

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