3% Of People Share Photos Online Every Day
It doesn’t take a MBA from Harvard to figure out that photo sharing is big these days. Matter of fact, photo sharing has been big for quite a while (Yahoo acquired Flickr, remember?). What has shifted in a big way is ‘how’ photos are shared online and mobile has been a big part of that shift.
Proof of this shift can be found in Instagram, the young start-up that fueled the shift from traditional online photo sharing to the mobile platform. The app now accounts for much of the photos shared online and according to a recent study 3% of people share photos online every single day.
22% of the millions of people that share their photos take these photos ‘most times’ with their cell phones; 39% of these people take these photos ‘sometimes’ with their cell phones. These two large groups combine help to explain why Instagram has gone from 0 to 50 million users in just under 2 years. It also helps to explain why Facebook felt the need to buy the app for $1 billion.
Photo sharing is not going away, clearly. And as mobile applications become more sophisticated, the volume and frequency of sharing will only increase. Right now over 5 million photos are uploaded to Instagram daily. That figure will almost double by the time the year is out.
Are you sharing photos on Instagram? Let us know using the comments