100 million+ members | Manage your professional identity.
23% Of LinkedIn Users Are Age 24 Or Below
LinkedIn is one of the fastest growing social networks around today and so far it has over 135 million users worldwide. The majority of its user base lives in the US and most are doing pretty well by most standards.
A recent look into LinkedIn demographics found that most of the social professionals that hang out on LinkedIn earn on average around $100,000 a year. This puts them in one of the highest income brackets in the US. Not surprisingly the average LinkedIn user is three times more likely to have gone to college and this makes the user base a rich source for heavy spenders or big spenders I should say.
The Mindflash.com study also found that LinkedIn is skewed to an older generation with 77% of users being 25 years old or over. This doesn’t mean though that the 23% of LinkedIn users aren’t of value; on the contrary, they are very valuable—not least because many are just coming out of college and seeking jobs. Income potential is great, even if they aren’t rally earning yet and once businesses can engage them through LinkedIn, they can become loyal customers once they become established.
Of course the study did highlight the fact that networking on LinkedIn requires effort and patience. Thankfully, LinkedIn makes it easy for anyone to get started, and quite frankly if people over 25 can get things going on their then their tech-savvy younger counterparts should be able to do it too.