AdWords Hands Out $50 Million In Free Advertising For Video Ads

Sites include Google.com , YouTube.com . Published on May 13th, 2012. Written by Anthony West.

Google is looking to attract customers for its latest advertising product dubbed AdWords for video. As is the tactic these days, Google is offering advertising credits to businesses that sign up and use the service and reports are that a whopping $50 million worth of ad credits are up for grabs.

An official releases from Google states that the ad credit will be available to over 500,000 businesses, however, a spokesperson did make note that the 500K is not a set figure and so greater or fewer businesses could get in.

Getting in could mean a chance to capitalize on Google’s new push to monetize YouTube videos. Unlike Google AdWords which charge advertisers per click, video ads will be charged based on when the video is viewed. You might have noticed video ads running in the middle of YouTube content in recent months; this is because the experiment started back in December 2011. The products official launch is scheduled for May though, and this is why Google is splashing out the cash.

It’s not clear as yet how businesses qualify or get their hands on the ad credits, but it’s already established that the ad credits will be available in a $75 denomination. As is usual with Google ad credits, it may only apply (potentially) to US businesses and one will need some sort of invitation to participate. Still, $75 to try a video had isn’t half bad, so those who get a chance should take it and run.