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YouTube To Make $62 Million Per Exclusive Advertiser
The commercialization of YouTube began the day it was acquired by Google; after all, if you spend lots of money on something, you sort of want to see some return at some point. Those commercial plans have come full circle with news that YouTube is rolling out channel sponsorship.
According to reports, advertisers will be able to commandeer a channel exclusively for the princely sum of $62 million. For all that dough you’d expect quite a lot and that’s exactly what the Google backed video sharing platform is offering. Advertisers will receive display, overlay and pre-roll ads all targeted to hungry channel viewers.
Of course Google is gambling on large scale modus operandi of YouTube, and so far the balance seems tilted on the side of Google. A reported 30% of viewers watch the pre-roll ads that YouTube implemented last year.
Big-name companies like Unilever and Toyota have already committed to channel sponsorship and by all accounts many other will follow. As for me, I won’t be tuning into these channels. I stay away from television because of mind-numbing advertising and I’ll stay away from a commercialized YouTube for this reason. My viewing and reading engagement should be ad-free as much s possible; what Google has done with YouTube is turned into a TV. What a shame.
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