U.S. Search Market Up By 68% Since 2008

Sites include Bing.com , Google.com , Yahoo.com . Published on April 16th, 2012. Written by Anthony West.

Americans love to search, so much so that since 2008 the overall US search market has grown 68%. Capitalizing on that is of course Google, the world’s most popular search engine.

A recent look into the numbers by online number-cruncher Statista offered some interesting facts about the growth of search and the players who would seek to dominate the space. Back in 2008 search engines handled little over 10 billion search queries a month; today that figure is way past the 20 billion mark.

Google has always ruled the roost and today sits atop a 63% market share for search in the US. Its wider worldwide share is also great and puts it ahead of Yahoo and Bing who battle periodically for second place. The study also showed that ‘Ask’ one of the earlier search engines is still relevant; but perhaps the biggest surprise was the fact that AOL still gets a small bite of the search pie. This is despite its woeful performance overall and shows that there might be hope yet for the former tech darling of Silicon Valley.

All in all the look taken by Statista shows that search is still king; and even with the emergence of social media, it is still the most effective and targeted way to engage people (customers).

Are you surprised that people still use AOL for search? Let us know below.