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Only 20% Of The US Population Has Even Heard Of SEO

Sites include , . Published on April 12th, 2012. Written by Anthony West.

If you are a SiteTrail reader, we are pretty confident that SEO is something you have at least a passing knowledge of—after all, most SiteTrail readers are up to speed like that. Not so for 80% of Americans though.

A survey taken by Matt Cutts of Google recently, tried to gauge the amount of knowledge Americans had about the mythical but important art of Search Engine Optimization (SEO) and the results were shocking to say the least. 1,576 people were asked the very simple question, “have you ever heard of Search Engine Optimization?” Only a shocking 1 in 5 people have ever heard the term, yet alone understand the fundamentals of how SEO works.

Men feared better with their knowledge. 25% of men interviewed were familiar with SEO as opposed only 16% of women. The findings of the survey prompted many to ask how people in the US could possibly appreciate the value of domains. A credible question in its own right; but perhaps not deep enough to justify or question the domaining industry. In other words, the value of domains is assessed by a few people in the know and with an interest and this alone sustains an industry that racks up millions of dollars annually in sales.

In the end perhaps most Americans don’t need to know about SEO; much the same way most Americans don’t know how the inside of a computer works—they just benefit from the workings.

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