Facebook Now Has 36.1 Million Visitors From Brazil

Sites include Facebook.com . Published on April 9th, 2012. Written by Anthony West.

Facebook’s growth to that coveted 1 billion active user mark is nearing, but most of the numbers that take it over that hump won’t come from the US. Facebook’s growth in the US is now on the decline as pretty much anyone who’s got an interest in the social network is already on it.

Most of Facebook’s newest members are emerging from Latin America—Brazil to be exact. A new study by ComScore ranks Brazil as the world’s 7^th largest internet economy and Facebook of course is tapping right into that. The world’s largest social network now counts 36.1 million visitors from Brazil and growing. These 36.1 million users represent a massive 192% increase from numbers reported in 2010. And engagement in Brazil is growing too; users in the land famous for soccer stars spend on average 4.8 hours on the social networking site—that’s a massive spurt in engagement because just last year the average was 37 minutes!

Brazil’s taking to social media and all things tech is part of a larger culture change in the country. According to Alex Banks, comScore managing director for Brazil, “2011 saw digital media rise to a new level in Brazil fueled by activities such as social networking, online video, search and online shopping, as more consumers turned to the web and spent an increasing share of their daily time connecting with digital content.”

Facebook’s IPO is coming up soon so news that it is surging in popularity in emerging markets is good news.