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Google+ Now Has 50 Million Active Daily Users

Sites include . Published on March 23rd, 2012. Written by Anthony West.

The launch of Google+ last June was seen by many as Google’s last chance to challenge Facebook in the social networking space. This challenge, however, has been far from pretty. For many analysts, user engagement has been one of the weakest performance areas for the young social network; many don’t see Google+ catching Facebook if it can’t get people to stick around and ‘come back often’.

Google on the other hand has been slowly reassuring investors and potential users that Google+ is very much the place to be. And to prove its point Google released some new numbers recently via a report by the New York Times. According to the report, Google+ now has over 50 million daily active users with a further 100 million users logging in at least once a month.

Despite these numbers and the assertion that Google+ is Google’s fastest product ever, many are still not convinced. At the heart of the skepticism is how Google measures engagement. Presently Google counts people who use what it calls “Google Plus-enhanced products”. The difficulty many are having is that “enhanced products” includes not just Google+ but YouTube, Android and a few other unrelated products. Detractors feel that Google is misrepresenting engagement by counting use of these external products as Google+ traffic.

The real test I suppose will come a year from now when all will be able to measure the reach of Google—independent of what the search giant wants to claim.

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