50% Of Foursquare Users Are Outside The US
For all this talk about the growth of location based Apps like Foursquare and Google Latitude inside the US, new data is suggesting that these platforms may be more popular outside of the States.
The company’s CEO was speaking recently at an event in Barcelona, Spain and revealed that more than half of Foursquare’s 15 million users are based outside of the US. This will be sobering news for advertisers who have flocked to Foursquare in an effort to make a quick buck from users that are based in the US.
On the other hand, the growth of the mobile location sharing App outside of the US may just be what the doctor ordered. Countries like Brazil are fast becoming new growth markets and many companies have seen a change in their fortunes through having adopters from Brazil and other emerging countries.
Dennis Crowley, Foursquare CEO, is bullish about the growth of the platform in the coming years and sees Apps like Foursquare being the engine for social discovery and sharing in the years to come. This sentiment is also shared by spectators looking on for according to one observer, “Foursquare will become the de-facto app for discovering what’s going on in the world around you. Try using it to find new places in a city you don’t know, you might be pleasantly surprised.”
With such an endorsement, Foursquare’s future looks bright—in and outside the US.