38 Million Americans Use Mobile Devices to Visit Social Networks

Sites include comScore.com , Facebook.com . Published on March 9th, 2012. Written by Anthony West.

Just a few days ago we wrote about the tremendous numbers that mobile traffic generated over 2011, so it comes as no surprise that ComScore is releasing yet more stunning figures surrounding mobile and its relentless march to the top of the heap.

The latest data released by ComScore shows that a total of 64.2 million Americans use their mobile devices to surf the internet and visit social networks. More than half of these people use their mobile devices almost daily to carry out these activities, making mobile devices overall, a very fast alternative access point for social networks and the internet in general.

Based on the ComScore tally, a full 38 million people use their mobile phones or tablets every day to chat with friends on Facebook or read updates on Facebook, Twitter or LinkedIn. And the interaction with brands and organization is growing too. According to ComScore, more than 58% of mobile social networking users spend their time reading update from posts made by brands. Even more, user engagement with ads are also growing and now more than 32% of users are clicking on ads.

If you had asked many experts a few years ago if mobile and mobile-browsing would be what it is today, many would perhaps laugh at you. It’s really exciting to see how well people have taken to using their mobile devices for interacting online.