Phones Generated 10% Of Internet Traffic Last Year

Sites include comScore.com . Published on March 8th, 2012. Written by Anthony West.

The online traffic paradigm changes by the minute and the latest shift seems be skewed towards mobile traffic and its overall impact on web surfing behavior. According to a recent report released by comScore, mobile phones accounted for 10% of all internet traffic in 2011 and this figure is expected to grow even more this year.

According to Mark Donovan, comScore Senior Vice President of Mobile, “2011 proved to be a groundbreaking year for the mobile industry, with smartphones hitting the mainstream, tablets emerging as a formidable fourth screen, and consumers increasingly integrating mobile behaviors into their lifestyles. As the industry continues to innovate and more consumers look to multiple devices and platforms to consume digital media, we expect the mobile and connected device landscape to be shaken up even further in 2012.”

Given that outlook, its not hard to imagine that all the retail and commercial interest in the tech space will pump even more money into mobile technology in the coming years. Smartphones are still now where they need to be in order to deliver a sound viewing and interactive experience—once that critical mass is achieved, who knows how much of the traffic will come from mobile phones.

Do you use your smartphone to lots of online browsing? Let us know below.