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Man Sells Home On Twitter For $135,000 More Than Asking Price
Who says the housing market is sluggish? Things look rather rosy on Twitter (if you can consider the popular micro-blogging platform a market).
This is what a Melbourne man found out recently when he enlisted social media in a bid to sell his home. Kurt Opray, who by his own admission is very tech savvy, received $135,000 more than his initial asking price for his Northcote home, and needless to say, he was very surprised and very pleased.
But before homeowners rush out register Twitter accounts in the hopes of landing a bigger than expected sale, it is important to note that what happened to Opray is the exception and not the rule. In fact, Opray didn’t abandon entirely traditional forms of marketing his home. He still went to a real estate agent. The only thing he did differently was bolster his promotion for the sale by using social media.
Aside from using Twitter, Opray also used Youtube and created a blog in WordPress to spread the word about his auction. In the end, more than 80 people showed up—a 30% improvement on the initial estimates set by the real estate agent.
This goes to show I suppose that with some sound and contemporary tools, one can market and get big bucks for anything.
Would you use Twitter to try and sell your house? Let us know below.