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Brands Will Spend $10 Million On Twitter By Super Bowl LI
So heavy was brand advertising on Twitter during this year’s Super Bowl that many are already predicting that by Super Bowl LI, over $10 million will be spent on promoted tweets.
One of the leading advocates of this prediction is Dave Kerpen, CEO of Likeable Media. Speaking about the impact Twitter advertising could have on a brands bottom-line, Kerpen said that, “It makes complete sense that the most watched television event will also turn into the most talked about subject on social media, If I’m a brand, I definitely want to be part of that conversation.”
Not every brand knows how to effectively join the conversation and Toyota learned the hard way recently when it spammed Twitter users during the Super Bowl. Many of these users got spammed because they used game-related hash tags. For brands like Toyota, Kerpen had this advice: It’s always better to respond to mentions personally. A personalized, spam free message makes a big difference in engaging with consumers.”
I suppose too that this miscue from Toyota and the other brands who just can’t seem to get ‘Twitter right’, will open up the door for specialist marketing firms who have been honing their social media skills over the years.
Should Twitter take greater control over promoted tweets so that users don’t get spammed? Share your thoughts below.