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100 Million Americans Watch Online Video Every Day
For many in the tech space, it’s only a matter of time before the TV is banished from the living room and is replaced by large screens hooked up the internet. At the heart of that very gloomy picture for Television is the rise and rise of video. Many predict it will account for more than 70% of all internet traffic in the next few years.
Now comes a report that Americans are watching video more than ever. According to ComScore, Americans streamed 43.5 billion hours of video in December 2011—a jump of 44% on the previous year. Much of that growth has been down to the growth in the number of Americans now watching video online, and according to ComScore data, a whopping 105.1 million Americans now watch video online each day. This figure represents a 43% jump on the 73.7 million Americans who streamed videos each day in 2010.
Of course, if we are talking video online, we are talking Youtube, and according to ComScore, the popular video sharing site is the biggest reason that more and more people are venturing online to watch video. As more and more content becomes accessible online, we can expect the Television to steadily decline in its use. Even of it doesn’t die absolutely; it will be probably absorbed into some hybrid device that leans more and more to the internet.
Is the TV on its last legs? Let us know below.