TripAdvisor Made $637.1 Million In Revenue In 2011

Sites include tripadvisor.com . Published on February 21st, 2012. Written by Anthony West.

The economy might be sagging, but travel website TripAdvisor seems to be having a stellar time making money. Since making a clean break from Expedia and making its own listing on the NASDAQ, the company has had steady growth in its revenue numbers.

A recent posting of its revenues for 2011 revealed that the company made just over $637.1 million for the year– $137.8 million of which was made in the fourth quarter of 2011 alone. This late run at profits actually bettered the previous year’s quarter by 30%, something which many are attributing to some sort of growth in consumer confidence and the return of people to work.

I am not too sure if TripAdvisor would go that far in attributing its revenues, but one thing is certain, the numbers surely are looking good. The site currently gets around 50 million monthly unique visitors and has over 20 million registered members. This makes TripAdvisor the biggest website in the travel reviews space, something which many couldn’t have foreseen in the early days of 2004 when Expedia was acquired by IAC and the site was amalgamated.

CEO Steve Kaufer is very excited about TripAdvisor’s performance and recently stated that, “The fourth quarter capped an exciting end to a great year for TripAdvisor, as we grew our valuable user and content base, extended our platform and product offerings, and completed our spin-off from Expedia.”

Let’s just hope that Kaufer and his team can build on the momentum generated in late 2011.