Amazon.com May Launch Junglee.com In India

Sites include Amazon.com , junglee.com . Published on February 19th, 2012. Written by Anthony West.

Amazon is really keen on localizing its business presence it seems, because speculation is rife that the retailing giant is set to launch a Indian version of its website. According to reports, Amazon is looking to call this new site Junglee.com, in an effort to give the people of India a sense of ownership of the retail site.

In Hindi, Junglee literally translates to “wild” or a person having no human qualities. This choice I suppose is in keeping with the Jungle connotations that the retail giant currently has with its own name (Amazon Rainforest/Jungle).

The push to get a localized version of the site is apparently tied to the Indian governments ban on retail giants establishing multi-brand websites. Something which Amazon may be able to do after the foreign direct investment Bills are shored up in India.

Amazon of course, already has a few distribution hubs in India and is overall, very heavily invested in the country’s IT sector. The establishment of a localized site however, will take Amazon up in the ranks of other big names that already have one presence or another in India. The establishment of a website will also help boost the ecommerce and payment systems, something which many Indians are still not able to access properly. Overall, this is a good thing.

Do you think Amazon’s move is a good one? Share your thoughts below.