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60% Of Internet Users Will Use Facebook In 2012

Sites include . Published on February 19th, 2012. Written by Anthony West.

As IPOs go, it probably doesn’t’ get much bigger than Facebook’s upcoming $10 billion offering with a gargantuan $100 billion valuation. But some people aren’t happy, and some are even calling the potential $100 billion valuation ridiculous. To put the argument to rest, the fine folks over at Statista.com have delved into the numbers and come up with some compelling reasons to give the $100 billion valuation the thumbs up.

For starters, Facebook will have tremendous reach over the rest of 2012. A whopping 60% of internet users in the US will use the site over the year, and Facebook will reach around 45% of the total US population. It will also reach a whopping 90.9% of all social network users in the US—in other words, more people will be using Facebook than any other sites for the rest of 2012.

If that isn’t enough to convince the naysayers, there’s also the projection that Facebook will surpass the 1 billion active user mark. Facebook surpassed the 800 million active user mark at the end of 2011. But perhaps the clincher is that Facebook made about $4.27 billion over the course of 2011, a figure which puts it in the big leagues where tech earners are concerned. Twitter and Linkedin have yet to breach the $1 billion mark in terms of revenue and this should count for something.

Is Facebook overvalued at $100 billion? Share your thoughts below.

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