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Twitter Gets 90% Of Its Revenue From U.S. Advertisers
According to marketing research firm, eMarketer.com, Twitter is expected to see strong revenue growth through to 2014. The growth numbers came out of an in-depth look into Twitter and LinkedIn and also found that over 90% of Twitter’s revenues come from US advertisers. Twitter saw ad revenues of just over $139.5 million in 2011, and according to projections should see revenues of $259.9 million in 2012. The rate of growth is expected to slow slightly but it will still see increase revenues in both 2013 ($399.5 million) and 2014 ($540 million).
Those figures are of course projections and many are speculating that Twitter may need to add a few more income streams if it is to keep going as a business. The platform will surpass the 500 million active user mark soon, and that will bring its own challenges in terms of costs and maintenance. Asked if Twitter will be looking to diversify income streams soon, CEO Dick Costolo, said that, “We think we’re good where we’re at. We don’t feel like we need to add another component to the business in order to create the lasting company.”
Costolo from that answer clearly is very confident, but economic realities may dictate otherwise. It will be interesting to see if the projected numbers remain on course without any significant additions to Twitter’s revenue pool.