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Will Twitter Decide The Election This Year?

Sites include . Published on February 14th, 2012. Written by Anthony West.

If radio and television was the vehicle used by past presidents to win elections in the US, social media is the new paradigm. Barak Obama showed with stunning precision what is possible if you tap into the social media crowd the right way, and Twitter CEO Dick Costolo is predicting that this year’s election will be decided by Twitter.

Speaking at a recent media conference in Laguna Nigel, Calif., Costolo quipped that “I really think 2012 is going to be the Twitter Election.” This of course surprised many who know Costolo less for outspokenness and more for measure in what comes out of his mouth. But to prove that it wasn’t just a slip of the tongue, Costolo explained further why he said what he said. According to him, “We already saw this during the State of the Union when [President] Obama made the spilled milk joke and a collective groan went up across the country on Twitter,” Costolo posited. “In the past, you’d have to wait for the networks to cut to the pundits after the address was done to discuss it. You don’t have to do that anymore.”

In many respects Costolo’s reading of the impact of Twitter on the elections may be spot on; in today’s world, information travels across the web in seconds and a political guffaw can resonate in an instant—especially on Twitter.

Is Costolo right? Will Twitter decide the elections? Share your thoughts below.

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