Facebook is a social utility that connects people with friends and others who work, study and live around them.
Zynga Generates 12% Of Facebook’s Revenue
Social gaming is such a force online these days that whole companies are contributing to the coffers of other companies. This is the case with Facebook and Zynga. According to Facebook’s SEC filing in preparation for its upcoming IPO, Zynga contributes around 12% of Facebook’s overall revenues.
If that detail is correct (and there’s no reason to believe it’s not since it’s in a SEC filing), it means that of the $3.71 billion that Facebook generated in 2011, a whopping $445 million of that was directly attributable to Zynga. Now that puts things in a completely different perspective; after all, 12% doesn’t sound like much until you hear that its equivalent in dollars is 445 million.
This relationship perhaps now will get the level of respect it deserves because there was lots of talk about Zynga’s over-reliance on Facebook for its survival. Now that the benefits seem quite mutual, detractors may have to keep their mouths shut. That is unless Zynga fails to keep the momentum going; something which recently looked under threat.
A recent poll of the most popular games on Facebook revealed that Zynga wasn’t in the number one slot, and although it had several spots in the top 10, experts were pointing towards the overall trend of decline where Zynga’s popularity is concerned.
For now at least, Zynga is doing well enough to generate $445 million for Facebook and I am sure Zuckerberg doesn’t have a problem with that.