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Information You Share With Google Is Worth Up To $5,000
Privacy firm Reputation.com recently crunched the numbers and revealed that data collected by Google on a typical user is worth anywhere from $5,000 to $50,000 for marketers and advertisers. This inherently high value is due in large part to the demographic that typically uses Google products. Most are college educated and browse their mails either on a iPhone, iPad, or an iMac. In other words, people who use Google are usually loaded, and this of course, makes them advertising targets.
This wholesale harvesting of personal data and the subsequent valuation and sale is a big concern for privacy advocates—especially for social networks. Said Jules Polonetsky, director of the Future of Privacy Forum, “Their entire market cap is related to how much data is being collected and used.”
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