Farfetched.com Raises $18 Million in Funding to “Bring Fashion to the Web”

Sites include farfetched.com . Published on February 3rd, 2012. Written by Anthony West.

These days you can buy anything from a pin to an anchor online, but fine-tuning your purchase, especially for the discerning shopper isn’t always this easy. For one thing, many of the luxury and boutique items that are sold in the stores located in London, Paris or New York are not always accessible. This geographic barrier is being broken down by several online companies, one of which is Farfetched.com.

Based in London, the company was started four years ago and aims to make it possible for people to buy hard-to-get items right from the comfort of their homes. The company makes available through its website, the inventories of 200 boutiques located in over 12 countries from across the world. Currently there are over 35,000 individual high-end products, from some of fashion’s biggest names including Yves Saint Laurent and Alexander Wang.

The company has had so much success since starting that these days investors are lining up to inject capital. The company recently got $18 in series B funding from Index Ventures and eVenture Capital Partners. According to CEO Jose Neves, the funds will be used to expand the company’s reach in Latin America, Europe and North America. Also on the cards for the new funds is a big push to establish Farteftched.com as brand. This is hoped, will make the site less reliant on paid traffic and more on direct traffic.