Facebook is a social utility that connects people with friends and others who work, study and live around them.
Facebook Overtakes Orkut In Brazil With 36 Million Visitors
Brazilians have had a love affair with Orkut for years, and for a while no other website attracted more visitors. All that changed recently with the release of traffic numbers for Brazil’s internet users by ComScore.
For the first time ever, Facebook has overtaken Orkut as the number one most visited site in Brazil. This milestone occurred in December 2011 and saw Facebook record 36.1 million uniques among Brazilians. Perhaps even more significant is the fact that the 36.1 million visitors is 2 million more than the maximum number of visitors Orkut has ever managed to attract.
The achievement has even sent many predicting Facebook’s eventual complete takeover of the world, and according to Alex Banks, ComScore MD for Brazil, “Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011. Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world.”
If this level of growth continues for Facebook in these developing markets, Google+ will have a torrid time trying to catch up. On top of that, the mindshare that Facebook gained to start making inroads took years. Unless the fine folks over at Google+ can wave a magic wand, I don’t see Google+ eclipsing Facebook anytime soon.