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Will Facebook Enter The Search Market To Beat Google?

Sites include , . Published on January 30th, 2012. Written by Anthony West.

Facebook has never really concealed its web-imperialist aspirations, and many have speculated for years that Zuckerberg wants to be the top-dog and hopefully knock Google off its perch. Just last year for example, there was talk of Facebook entering the search market, even launching its own phone. Neither happened, but the debate surrounding Facebook’s next move is still alive.

At the heart of the debate and speculation is Google’s move into social, something which so far hasn’t created the impact on Facebook’s social numbers that many expected. So far Google+ has just over 90 million active users, whilst Facebook is pushing hard towards 1 billion users. Many are asking questioning Facebook’s strategy for growth, citing the divergence of Google as an opportunity for Facebook.

Even notable authors of touched on the subject. According to John Battelle, author of the book “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, “Both Facebook and the app economy are invisible to Google’s crawlers.” He also mentioned in his book that, “To be fair, there are billions of Facebook pages in Google’s index, but it’s near impossible to ‘organize them and make them universally available’ without Facebook’s secret sauce (its social graph and related logged in data). This is what those 2009 negotiations broke down over, after all.”

From this analysis it is clear that if Facebook is to have any sort of searchable presence online, it will need its own algorithm, and that my friend, is what is fuelling the speculation.

Do you think Facebook will enter the search market soon? Let us know below.

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1 Responses »

  1. This would be a fantastic move for Zuckerberg’s Facebook, but would likely start with an acquisition of a search engine on which to build this new department. With the type of personal information that Facebook has about its users, the potential advertising targeting would be incredible for businesses.

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