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Enterprises Predicted To Spend $19 Million On Apple Hardware This Year

Sites include . Published on January 23rd, 2012. Written by Daniel Renfro.

The Apple company is well known and extremely successful not only around the country but around the world too. They have changed the way people use technology and communicate. From their notebook and laptop computers and the popular iPods to the new and unique iPad and the iPhone, their products are used by people all over the world and for various reasons from business to personal enjoyment.

“The company is expected to sell $10 billion worth of iPads and $9 billion of Macs to business customers in 2012, according to Forrester’s latest Global Tech Market Outlook. Those are 68 percent and 45 percent increases, respectively, over 2011.

And in 2013, spending on iPads and Macs could hit $16 billion and $12 billion respectively. Slowly but surely, Apple is making inroads into enterprise, a sector traditionally dominated by Microsoft. And, as Forrester notes, that is somewhat unexpected.

“The biggest disruptive force in the computer equipment market thus is … Apple,” the research outfit says in its report. “This is a surprise, because Apple has not and does not directly address the corporate market, while turning a wide variety of consumer technology markets upside-down. But its rapid growth in the corporate market has been the big surprise of 2011, and it will be even more of a factor in 2012.”

It will be interesting to see how the Apple company continues to grow over the next year and years to come. They have impressed and pleased many with the innovative technology they have put out thus far and no doubt people look forward to what will be introduced to the public next. Their quality products are affordable, convenient, innovative, and user friendly. If you do not have an Apple product it would be worth it to look into purchasing or trying out one of their products whether it be an iPod, laptop, or iPhone, or talk to someone who uses them to hear personal experience about the customer satisfaction of Apple products.

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