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Apple Grows Mobile Market Share From 9.8% To 11.2%

Sites include . Published on January 6th, 2012. Written by Anthony West.

Apple will be happy with the latest data coming out of ComScore, because for the first time in a long while, the company has upped its share of the mobile market—even though not by much.

According to ComScore recent take on the state of the mobile OEM marketplace, Samsung still continues to dominate with a commanding 25.6% share of the marketplace. Apple on the other hand has enjoyed a jump from 9.8% market share to 11.2%. The growth is due in large part to Apple’s experimental price drop on the iPhone 4S—a drop which saw a surge in purchases, and which also gave Apple a new lifeline in terms of iPhone relevance. I say new lifeline because Apple has to be constantly mindful of the Android powered phones like the Nexus which enjoyed strong sales over the Christmas holidays.

Apple still has a lot of work to do if it is to climb from fourth place on the list and surpass LG (currently number 2) and Motorola (currently number 3). Each have 20.5% and 13.7% market share respectively, something which Apple will have to work hard at clipping if it is to overtake any of them. It will also need to work hard at stopping the growth of Google Android which now has dominance with a 47% market share of the mobile OS, eclipsing Apple’s iOS which currently has 28.7%.

All things considered though, it hasn’t been a bad year for Apple, and provided it does some solid price management in 2012, it should have a sound year.

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