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Black Friday E-Commerce Spending Hit A Record $816 Million

Sites include , . Published on December 3rd, 2011. Written by Daniel Renfro.

Well it is that time of year again; the Holidays! Many times Thanksgiving is completely overlooked due to stores skipping the holiday itself and decorating for Christmas early and starting to play Christmas music, making people ready for the Christmas season and skipping Thanksgiving. And I think it’s safe to say our society is a lot less thankful these days than in days past, but that’s a whole different story. Even though Thanksgiving may be skipped over, the day that follow certainly is NOT! Black Friday. Just hearing those two words brings many images to mind: the blood, sweat, and tears as moms (mainly women but some crazy dads get out there too) race through the stores, push through the crowds, just to get that one unbelievable deal and make the kids happy on Christmas morning. Unfortunately people these days get a little crazy by spraying people with mace, stabbing people, trampling fellow shoppers and deal seekers, and the list goes on I’m sure. Despite all the craziness and the good deals that people are able to get, it is safe to say that a HUGE amount of money is spent on this single Black Friday day.

Some people do not however get out into all the mayhem and instead choose (wisely I believe) to shop online instead, which is less stressful, you get the same deals, and don’t have to deal with psycho moms and the crowds. Here’s some astounding numbers about just how much was spent online for Black Friday shopping:

“As we heard on Saturday, IBM reported a 24 percent increase in online sales for Black Friday this year. ComScore is announcing even stronger results for e-commerce, with Black Friday seeing $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26 percent increase versus Black Friday 2010 ($648 million spent).”

It will be interesting to see how these numbers increase over the next few years as online shopping becomes more popular.

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