56% Of Users Still Love Daily Deals

Sites include Groupon.com , livingsocial.com . Published on November 30th, 2011. Written by Anthony West.

A new study has revealed some interesting and rather helpful stats to struggling Daily Deals websites like Groupon and LivingSocial. The study conducted by LinkShare revealed that despite the picture painted in the general daily deals marketplace, over 56% of users are happy with the business model.

The majority of people surveyed (1000 in total) expressed willingness to buy from a previously unheard of brand so long as they are exposed to the right kind of deal, and at the right time. 41% of respondents confirmed that they had bought something from a newly exposed brand at least once in the last year.

Sites like Groupon would do well to dig into studies like these and give more targeted offers and deals. Based on the study it seems that the majority of people still comfortable with buying through a daily deals site like the ‘randomness’ of the offer and stay subscribed on these lists for that reason exclusively. Bigger brands like Nike for instance don’t need to run their promotions through daily deals websites, so it’s really up to daily deals websites to build a large pool of merchants and retailers.

The daily deals space at the moment is facing uncertainties and companies like Groupon who saw a 35% drop in share price recently need to turn this 56% into something greater than 70%. It’s the only way I see daily deals surviving well into the future in its current form.

Do you use daily deals websites like Groupon? Share your views on the model in the comments below.