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Amati.com Domain Sells For $20,000

Sites include , . Published on November 20th, 2011. Written by Anthony West.

The last few months have seen a few big-dollar domain sales that come out of some owner failing to renew only to have that name snapped up and sold for a profit. The latest sale in this category is Amati.com which sold for a respectable $20,000 on the popular domain auction website, Sedo.

The buyer is reportedly a UK based company called Karolo Ltd, and it turns out they registered the .INFO version of the domain in the summer of this year. A placeholder page on the domain says quite simply “Coming soon a contemporary and dynamic new website for string musical instruments.” This use of the domain makes sense because as one researcher was able to determine, ‘Amati’ is the name of a family of Italian violin makers, who flourished at Cremona from about 1549 to 1740.

This purchase is therefore a nice find for Karolo Ltd, but what of the unlucky soul who registered the domain before 2007? This was the year the present seller scooped up the domain after the original owner failed to renew. This person no doubt must be slightly annoyed at their mistake—I mean, how much does it cost to renew a domain? A measly 10 bucks, right? Even if you factor in the renewal fees for the next 4 years after 2007 ($40) the owner would still make a tidy profit with a $20,000 sale.

Let this be a lesson to would-be domainers—keep hold of those names, there might be gold amongst the lot.

Do you think retaining a big domain portfolio is a lucrative strategy? Share your thoughts below.

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