Average Facebook User Has 130 friends

Sites include Facebook.com . Published on November 13th, 2011. Written by Anthony West.

Without a doubt, the biggest game-changer online in the last 5 years has been social media. Its growth along with that of the key players in the online space has been truly staggering, and leading that field is Facebook, the world’s largest social network. Facebook is so popular that it is redefining how we interact in the 21^st century—a few see this new paradigm as a social threat, while most in the business community see it as an opportunity.

Where the opportunity perspective is concerned, it’s easy to see why this opinion has been formed by so many people. Facebook is now 800 million active users strong, and the amazingly, 200 million of those users where added in 2011—and the year isn’t finished yet. If the monthly growth rate holds up, Facebook could still add another 30 million users are so easily. And considering that the social network is growing largely outside of the US, the numbers could very well come to fruition.

Facebook is able to redefine interaction largely because of how its users view social networking. On average, Facebook users have around 130 friends and over half of the 800 million users log into Facebook every day. So not only are users heavily networked, they are very active—almost treating Facebook with religious and ritualistic fervor. Advertisers and marketing executives know that once you tap into that ‘culture’ of interaction, the financial rewards are limitless—and that’s the biggest reason Facebook is worth so much.

Do you think obsessive Facebook use is bad for society? Share your thoughts below.

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