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Another Google Algorithm Change To Impact 35% Of Searches
Google’s changes to its algorithm have become notorious for impacting the position of websites who rely on it6 heavily for traffic. In recent months the various incarnations of the Panda Update have caused several big-name websites to lose as much as 80% of their traffic.
And now Google seems to be at it again, this time with an emphasis on ‘freshness’. The company announced in a blog post that work has been completed on its indexing algorithm dubbed ‘caffeine’ which will now give users more up-to-date information on searchers performed using Google. The new indexing system will reportedly affect about 35% of searches and users can expect to get streamlined search results.
In practical terms, users will be able to get the very latest result on a particular search based on Google’s perception of the searchers intent. So for example: if a user types in Olympics into Google, the results will return at the very top, all search results relevant to the upcoming 2012 Olympics set for London. Aside from projected events, users will also be able to tap into Google’s tracking of ‘hot topics’ usually found on Google’s dedicated trends page.
The announcement is fresh so it’s hard to gauge webmaster and user feedback, but one thing will hold true going forward: “content will still be king, especially fresh content”.
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